99% of Shoppers Prefer Shipping Calculated in the Price no Hidden Fees

Have you ever abandoned an online shopping cart at the last minute due to unexpected shipping fees? You're not alone. In fact, studies show that a whopping 99% of shoppers prefer to have shipping costs calculated in the price upfront, with no hidden fees at checkout. But why is this pricing strategy so important to consumers?

Transparency is Key

Transparency in pricing builds trust between the consumer and the retailer. When shoppers know exactly how much they will be paying from the start, they are more likely to complete their purchase without any hesitations. Hidden fees can lead to a sense of distrust and frustration, ultimately driving customers away.

Convenience is a Priority

Imagine finding the perfect item online, adding it to your cart, and then discovering that the shipping costs are exorbitant. This scenario can be a major turn-off for shoppers. By including shipping costs in the price, retailers provide a seamless and convenient shopping experience for their customers.

Budgeting Made Easier

Consumers appreciate knowing the total cost of their purchase upfront, as it allows them to budget and plan their expenses accordingly. When shipping fees are hidden until the last moment, it can disrupt a shopper's budgeting process and lead to dissatisfaction with the overall shopping experience.